Wednesday, June 9, 2010

Diesel's "Be Stupid" Campaign

Anomaly is launching its first work for Diesel, a campaign that encourages consumers to “be stupid”. Diesel consolidated its global advertising account into Anomaly in September. The brand had previously worked with agencies on a project basis.The campaign, entitled “be stupid”, was devised in collaboration with Diesel’s creative team, and encompasses press, outdoor, digital and viral activity.





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